News
Visitor Spending In Wyoming Increased In 2025
The Wyoming Office of Tourism (WOT) announces the release of the 2025 Wyoming Economic Impact of Travel report, revealing that the state’s visitor economy has reached a historic milestone in spending.
As Wyoming continues to draw travelers seeking authentic Western adventure and wide-open spaces, the travel industry has further solidified its position as a primary economic driver.
The 2025 data shows travel is now one of Wyoming’s most consistently growing industries.
While sectors like manufacturing, mining and oil and gas still generate the most overall output, travel has seen the strongest long-term growth, expanding its GDP by an average of 6.1% per year since 2019.
The analysis, conducted by Dean Runyan Associates, provides a comprehensive look at how visitor activity directly translates into local prosperity.
“Wyoming’s visitor economy continues to prove that when we focus on what’s authentic, people take notice,” Governor Gordon said. “This record level of spending is more than a number, it reflects real support for our communities, our small businesses and the livelihoods of thousands of Wyoming families. Travel plays an important role in funding essential services like schools and infrastructure, while showcasing the very best of what makes Wyoming special.”
The outlook for Wyoming’s travel industry remains positive heading into peak travel season.
“Wyoming’s strength as a destination comes from the experiences it offers that others can’t,” said Domenic Bravo, executive director of WOT. “That’s reflected in the state’s continued growth, and it gives us confidence heading into the summer season and beyond.”
The impact is felt directly at the household level.
In 2025, travel-generated tax revenue contributed approximately $1,200 per Wyoming household.
Key highlights from the 2025 analysis include:
- Historic Spending: Total travel spending reached $5 billion, a 2.8% increase over 2024.
- Vital Tax Revenue: Visitor spending generated $291.8 million in state and local taxes, a 5.2% increase from the previous year.
- Increased Earnings: Earnings for Wyoming workers in the travel industry rose to $1.47 billion, a growth of 2.9%.
- Job Stability: The industry continued to support a robust workforce, maintaining nearly 34,000 direct jobs across the state.
- Visitor Volume: Wyoming welcomed 8.8 million overnight visitors, with 47% choosing to stay in hotels, motels or short-term vacation rentals.
The 2025 Economic Impact of Travel analysis provides a detailed breakdown of travel trends and insights for each of Wyoming’s 23 counties.
