This story first appeared on Cowboy State Daily
By Ellen Fike, Cowboy State Daily
A Lander outdoor equipment company has been named the official optics provider for the Olympic U.S. archery team during its competition in the Tokyo Olympics.
Maven Outdoor Equipment Company was officially named as the optics provider for the archery team last week in an ad campaign.
“The best deserve only the best,” Maven wrote in a social media post announcing the campaign. “As the official optics provider of the USA Archery Team in Tokyo, we’re excited to do our part in helping the team perform their finest during this year’s games. Be sure to tune in to your local sports provider on July 23-31 to see what makes them the best of the best!”
One of the athletes featured in the campaign is Brady Ellison, identified on the Olympics website as one of the athletes to watch on the archery team. Ellison scored a perfect indoor score in archery last year prior to the coronavirus pandemic.
Ellison has competed at more world cup stages and holds more final titles than anyone else in history.
According to County 10, the company crafted special spotting scopes and binoculars for the archery team designed in red, white and blue.
The County 10 website also noted Maven was contacted in late June by the archery team’s coach about creating some optics for the athletes, which got the company working quickly to finish everything by mid-July.
The archery team will begin competing on Friday, when the Olympics begin.